User

globally experienced hospitality professional with over two decades in the bar and beverage industry. His career has spanned the dynamic markets of Canada, Mexico, Singapore, and Japan, where he developed a deep understanding of cocktails, service, and bar operations. Now based in Cambodia, Sam continues to share his expertise as an educator, consultant, and creative collaborator.

For the past three years, Sam has worked closely with Samai Distillery, Cambodia’s premier rum producer, leading educational programs, brand advocacy, and regional activations. His work includes strategic development, masterclasses, and bar events designed to elevate the profile of local craft spirits.

Sam regularly consults for leading global brands, focusing on bar concept development, team training, and product-driven storytelling. Through his work, he champions exceptional drinks and is dedicated to uplifting the local and regional bar community across Southeast Asia and beyond.